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Recent articles

We can lower the price later

We can lower the price later

It is common to want to go to hit the market with an inflated price, thinking that you can always lower the price later.   But listing at a price above the market value is a mistake. This is because by the time you finally accept the market price, customers will have lost their interest. Some will bid too low, and you will probably end up un

Make me an offer

Make me an offer

As a homeowner, it is natural that you want to wait for an offer before lowering the price.   However, this presents a serious risk: You will likely never receive any offers, as buyers only see houses a little above what they can afford. This is explained in the graphic above.   In other words, at a high price, your property will be i

A NEW NORMAL: HOW COVID-19 HAS CHANGED REAL ESTATE

A NEW NORMAL: HOW COVID-19 HAS CHANGED REAL ESTATE

The phrase “new normal” is being applied to anything and everything right now, including to define what daily life in 2020 looks like amid COVID-19. From wearing face masks in public to socializing from six feet away, society is adapting to the rather unusual circumstances.